Google Search

Showing posts with label Sunday Spotlight. Show all posts
Showing posts with label Sunday Spotlight. Show all posts

Sunday, October 10, 2010

Sunday Spotlight: Amy Purdy - Adaptive Action Sports

Having moved to Southern California just over a year ago to start my graduate studies at the University of San Francisco for Sport Management, I have been blessed with the opportunity of working with and participating in a number of amazing sports and entertainment events. From interning at the Tiger Woods Foundation and AEG, to working the 2010 U.S. Open Championship at Pebble Beach, these experiences have all played in key role in my evolution from a once aspiring school teacher and coach, to becoming a true sports business professional. Yet while I take pride in having been given the opportunity to pursue my dreams, achieve my goals and passionately strive to make a difference in the lives of those around me, my experience at the ESPN Summer X Games 15 last year with Adaptive Action Sports has forever remained the pinnacle of my time here in Los Angeles. Having taken an early interest in working in action sports, I decided to hit the Internet in search of internships and volunteer opportunities as a means of gaining experience and adding value to my resume. After applying for numerous internships with a number of well known action sports companies, I quickly found myself scratching my head having not received a single response back for an interview. Knowing full well that the X Games were coming to the Home Depot Center in three weeks, I set out on a simple Google search looking for anybody and everybody interested in an extra hand for the event. I ran across an add for a volunteer for Adaptive Action Sports and applied via email without hesitation. Having been accepted, I showed up at HDC bright and early Saturday morning ready to hit the ground running. Having spent over a year at Oregon State working with mentally and physically disabled children in the OSU IMPACT program, as well as having a deep rooted interest in continuing to work with this population, I found myself extremely excited to see what Adaptive Action Sports was all about. Having been introduced to Co-Founder Amy Purdy a short hour later I quickly found myself in awe with what this organization was doing and felt truly blessed to be able to work with such an amazing group of individuals. Having worked through the entire weekend with them, I was able to soak in all the X-Games excitement, help answer questions and serve as a liaison at their info booth and met a number of their athletes including Moto X rider Jim Wazny. Yet while working the event was great, I took an opportunity to sit down with Amy one on one on Sunday afternoon post event to gain some perspective and learn more about her experiences. Amy's story blew me away and having heard only the tip of the iceberg, I decided to look more into her story and use tonight's post as a means of drawing awareness to and highlighting the incredible journey she's been through, as well as the extraordinary endeavors her and AAS are exploring. Amy was diagnosed with Neisseria meningitis at age 19, after a 24 hour string of events left her in lying in a Las Vegas hospital bed in the fight for her life. After experiencing flu-like symptoms, Amy was rushed to the hospital in a state of septic shock. Having experienced respiratory and organ failure en route, in conjunction with a blood condition known as disseminated intravascular coagulation (DIC), Amy lost circulation in her hands, feet, nose, ears, and kidneys which caused her lungs and adrenal glands to hemorrhage. Once doctors were able to control the bleeding, having removed her ruptured spleen in the process, Amy was left in a coma for three weeks with only a 2 percent chance of survival. Having sustained serve circulation problems, Amy had both of her legs amputated below the knee, forever endangering her life long pursuit of action sports which included snowboarding and skateboarding. After experiencing this string of events Amy continued to strive to compete in the sports she loved, serving as an inspiration to others while continuing to live her life without limits. Having received a grant from the Challenged Athletes Foundation, Amy was able to travel to various snowboard competitions which included the USASA National Snowboard Competition, where she medaled three times. Flash forward to 2005, having moved to San Diego, CA to pursue her interests in acting and modeling, Amy was featured on the cover of a number of magazines while also serving as the face of a new movement is sports in such publications like Muscle and Fitness, Women's Health and Fugue Magazine. Yet while these accomplishments were fantastic for her and opened up a number of door in the support of her cause, the most significant accomplishment to date came through the formation of of her own non-profit organization Adaptive Action Sports. Serving as Co-Founder of AAS, her and partner Daniel Gale founded the non-profit to help adaptive athletes get involved in action sports, art and music. Having lacked the necessary resources to compete in the sports she loved, Amy and Daniel sought a means of allowing similar others to experience the joys of the sports with which they loved. As the #2 adaptive snowboarder in the world, Amy and Daniel have been hard at work trying to draw awareness to their cause. In 2008, the ESPN X Games aired the first set of Adaptive Action Sports included skateboarding, BMX and Motocross. Having been granted air time, medals and notoriety through their partnership with the X Games, AAS was able bring their dreams to fruition and spread the message of adaptive athletics to the masses. With the ultimate goal of making adaptive action sports a staple at the Paralympics, Adaptive Action Sports has set the bar high and has their eyes set on providing those with disabilities with an opportunity to excel at the highest level. This story is very personal to me and having not spoken to Amy for a number of months, has given me the wherewithal to slow things down and reach out once again to Adaptive Action Sports this week. Having entered the Los Angeles market and being so busy with internships, graduate school, side projects, and life in general, I feel like I have lost focus on the population with which I have so much compassion for in an industry I love so much. I wish to continue to working with individuals with disabilities and an organization like AAS gives me hope that I will one day be able to combine my love of sports, physical activity and disabled athletics into a collective medium with which work while helping others reach and attain their own level of success. While the organization is still relatively small and having been based in South Lake Tahoe/Las Vegas, my hope is that they will one day make it out here to Southern California in the future. I look forward to reaching out again and offering my support as I finally feel like I have experienced everything I needed to in the sports industry, only to realize my true calling was right in front of me long before I ever really started. I also look forward to hearing about their experiences this year at the LA Coliseum and X Games 16 and hope that I can one day offer my time, energy and effort once again to helping Amy and Daniel spread the word of Adaptive Action Sports while helping countless others to Live Beyond Limits. *For more information on Adaptive Action Sports and to hear Amy's story, simply click on the title of this article

Sunday, September 19, 2010

Sunday Spotlight: Russell Westbrook

Welcome to Loud City, Welcome to the Future! As year three in Oklahoma City is set to get underway, one cannot help but think that Kevin Durant an Co. are due for a repeat of last years break out performance. Finishing 8th in the Western Conference and having taken the Los Angeles Lakers to Game 7 in their opening round series, the Thunder have set the bar high and have established themselves as a legitimate contender in the league this season. With the #2 overall pick Kevin Durant spearheading the movement in Oklahoma City it is easy to understand how this team could be seen as being very one dimensional, but last season saw year two of the Russell Westbrook era soar to new heights and left fans with plenty to look forward to in 2010. The Long Beach native and former UCLA standout came from virtual obscurity out of high school and onto the scene his sophomore season for the Bruins when starting PG Darren Collison went down with an injury, forcing the untested shooting guard to take the point and man the offense. Yet while he surpassed expectations, it was his tenacity on the defensive end that earned him notoriety, earning Westbrook the 2008 Pac-10 Defensive Player of the Year award and Third-Team All-Pac 10 honors. Later that year Westbrook decided to go pro and was selected in the 1st Round, 4th overall by the then Seattle Supersonics. In his rookie season Westbrook again shined as he was named the Western Conference Rookie of the Month for December and February, just months into the start of his young and budding NBA career. Averaging 15.3 PPG, 4.9 RPG and 5.3 APG in his rookie season, Westbrook was selected to the NBA All-Rookie First Team and was quietly supplanting himself as a great combo guard to the always lights out Kevin Durant. Now entering year three, you can't help but think that the 2010 should be a breakout season for Westbrook. With a young nucleus of talent around him including Kevin Durant, Jeff Green, James Harden, Thabo Sefolosha, Serge Ibaka, veteran Nick Collison and rookie Cole Aldrich rounding out the top of the roster, Westbrook will have plenty of targets to distribute the ball to this season. With an off season to grow and coming off a run with USA Basketball that saw Durant, Westbrook and a number of the leagues rising stars win the Gold Medal in the 2010 FIBA World Championship, expect that experience and off season training to allow Westbrook transition effortlessly into the teams upcoming 82 game schedule. Looking to build off of a promising year which saw the Thunder finish 50–32, more than doubling their win total from last season, the team is starting to build a winning tradition in what was once considered a rather questionable market. With Loud City, the clubs nickname and marketing campaign slogan for the OKC Thunder expecting to grow to new and exciting heights, expect Oklahoma City and its home court to give opponents fits again in 2010. The Thunder ranked twelfth in overall attendance in the NBA last season, and seventh in percentage of available seats occupied (98%, including 28 sellouts in 41 home games). With numbers like these and a fan base to boot, the honeymoon effect might be over, but look for big things out of the team this season. With one of the toughest home courts in the league and a couple of years of experience under their belt, the Thunder should supplant themselves as a legitimate threat throughout the league this season and I look forward to great things out of Westbrook and Co. for years to come. *Catch the Russell Westbrook YouTube Highlight Mix and more by clicking on the title of this article.