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Showing posts with label Skateboarding. Show all posts
Showing posts with label Skateboarding. Show all posts

Sunday, October 10, 2010

Sunday Spotlight: Amy Purdy - Adaptive Action Sports

Having moved to Southern California just over a year ago to start my graduate studies at the University of San Francisco for Sport Management, I have been blessed with the opportunity of working with and participating in a number of amazing sports and entertainment events. From interning at the Tiger Woods Foundation and AEG, to working the 2010 U.S. Open Championship at Pebble Beach, these experiences have all played in key role in my evolution from a once aspiring school teacher and coach, to becoming a true sports business professional. Yet while I take pride in having been given the opportunity to pursue my dreams, achieve my goals and passionately strive to make a difference in the lives of those around me, my experience at the ESPN Summer X Games 15 last year with Adaptive Action Sports has forever remained the pinnacle of my time here in Los Angeles. Having taken an early interest in working in action sports, I decided to hit the Internet in search of internships and volunteer opportunities as a means of gaining experience and adding value to my resume. After applying for numerous internships with a number of well known action sports companies, I quickly found myself scratching my head having not received a single response back for an interview. Knowing full well that the X Games were coming to the Home Depot Center in three weeks, I set out on a simple Google search looking for anybody and everybody interested in an extra hand for the event. I ran across an add for a volunteer for Adaptive Action Sports and applied via email without hesitation. Having been accepted, I showed up at HDC bright and early Saturday morning ready to hit the ground running. Having spent over a year at Oregon State working with mentally and physically disabled children in the OSU IMPACT program, as well as having a deep rooted interest in continuing to work with this population, I found myself extremely excited to see what Adaptive Action Sports was all about. Having been introduced to Co-Founder Amy Purdy a short hour later I quickly found myself in awe with what this organization was doing and felt truly blessed to be able to work with such an amazing group of individuals. Having worked through the entire weekend with them, I was able to soak in all the X-Games excitement, help answer questions and serve as a liaison at their info booth and met a number of their athletes including Moto X rider Jim Wazny. Yet while working the event was great, I took an opportunity to sit down with Amy one on one on Sunday afternoon post event to gain some perspective and learn more about her experiences. Amy's story blew me away and having heard only the tip of the iceberg, I decided to look more into her story and use tonight's post as a means of drawing awareness to and highlighting the incredible journey she's been through, as well as the extraordinary endeavors her and AAS are exploring. Amy was diagnosed with Neisseria meningitis at age 19, after a 24 hour string of events left her in lying in a Las Vegas hospital bed in the fight for her life. After experiencing flu-like symptoms, Amy was rushed to the hospital in a state of septic shock. Having experienced respiratory and organ failure en route, in conjunction with a blood condition known as disseminated intravascular coagulation (DIC), Amy lost circulation in her hands, feet, nose, ears, and kidneys which caused her lungs and adrenal glands to hemorrhage. Once doctors were able to control the bleeding, having removed her ruptured spleen in the process, Amy was left in a coma for three weeks with only a 2 percent chance of survival. Having sustained serve circulation problems, Amy had both of her legs amputated below the knee, forever endangering her life long pursuit of action sports which included snowboarding and skateboarding. After experiencing this string of events Amy continued to strive to compete in the sports she loved, serving as an inspiration to others while continuing to live her life without limits. Having received a grant from the Challenged Athletes Foundation, Amy was able to travel to various snowboard competitions which included the USASA National Snowboard Competition, where she medaled three times. Flash forward to 2005, having moved to San Diego, CA to pursue her interests in acting and modeling, Amy was featured on the cover of a number of magazines while also serving as the face of a new movement is sports in such publications like Muscle and Fitness, Women's Health and Fugue Magazine. Yet while these accomplishments were fantastic for her and opened up a number of door in the support of her cause, the most significant accomplishment to date came through the formation of of her own non-profit organization Adaptive Action Sports. Serving as Co-Founder of AAS, her and partner Daniel Gale founded the non-profit to help adaptive athletes get involved in action sports, art and music. Having lacked the necessary resources to compete in the sports she loved, Amy and Daniel sought a means of allowing similar others to experience the joys of the sports with which they loved. As the #2 adaptive snowboarder in the world, Amy and Daniel have been hard at work trying to draw awareness to their cause. In 2008, the ESPN X Games aired the first set of Adaptive Action Sports included skateboarding, BMX and Motocross. Having been granted air time, medals and notoriety through their partnership with the X Games, AAS was able bring their dreams to fruition and spread the message of adaptive athletics to the masses. With the ultimate goal of making adaptive action sports a staple at the Paralympics, Adaptive Action Sports has set the bar high and has their eyes set on providing those with disabilities with an opportunity to excel at the highest level. This story is very personal to me and having not spoken to Amy for a number of months, has given me the wherewithal to slow things down and reach out once again to Adaptive Action Sports this week. Having entered the Los Angeles market and being so busy with internships, graduate school, side projects, and life in general, I feel like I have lost focus on the population with which I have so much compassion for in an industry I love so much. I wish to continue to working with individuals with disabilities and an organization like AAS gives me hope that I will one day be able to combine my love of sports, physical activity and disabled athletics into a collective medium with which work while helping others reach and attain their own level of success. While the organization is still relatively small and having been based in South Lake Tahoe/Las Vegas, my hope is that they will one day make it out here to Southern California in the future. I look forward to reaching out again and offering my support as I finally feel like I have experienced everything I needed to in the sports industry, only to realize my true calling was right in front of me long before I ever really started. I also look forward to hearing about their experiences this year at the LA Coliseum and X Games 16 and hope that I can one day offer my time, energy and effort once again to helping Amy and Daniel spread the word of Adaptive Action Sports while helping countless others to Live Beyond Limits. *For more information on Adaptive Action Sports and to hear Amy's story, simply click on the title of this article

Thursday, September 16, 2010

Street League: The American Dream on Four Wheels

The American Dream on four wheels hit ESPN2 last night as Rob Dyrdek's Street League DC Pro Tour Fueled by Monster Energy Drink took center stage, unleashing a barrage of professional skateboardings finest athletes in what will stand in time as, "the future of competitive street skateboarding." But what is Street League and how does it work? For those of you who missed last nights taping, and the re-taping, the formula for success couldn't be as easy as 1 + 2 = Amazing! Five years in the making, Rob Dyrdek shocked the world last night by doing what many deemed the impossible, taking his love and desire of street skating and combining it within a league format, to create an entrepreneurial masterpiece that is sure to entertain audiences around the world, known as Street League. Boasting the single largest cash prize in professional skateboarding history, the $1.2 million dollars in winnable earnings is a mile stone in the action sports industry and has set the bar high for all those who dare to follow. Street League encompasses three stops and 24 of professional skateboardings finest athletes including Ryan Sheckler, Chirs Cole, Paul Rodriguez, Shane O'Neill, Torey Pudwill, Sean Malto, Chaz Ortiz and 15 year old up and comer/1st Stop Champion Nyjah Huston to name a few. At each stop, in the case of last nights broadcast at Jobing.com Arena in Glendale, AZ, all 24 members competed in a preliminary qualifying round before the 7 finalist were chosen based on their total cumulative score from that round, with the highest and lowest being thrown out. The Seven finalist then competed head to head across four sections (28 tricks), with the rider with the highest overall cumulative score taking the $150,000 cash prize. As for the layout and scoring, Dyrdek and his team have come up with an amazing array of sections, each focusing on a different element of street skateboarding including the Creative (Originality), Line (Putting multiple tricks together), Technical (Bench and Flat Bar Tricks) and Big Rail (Staircase layout made for 'Chasing the $'). Each trick is scored on a scale from 1 - 10 using Drydeks signature live scoring system, with the average trick score hovering around a 4.2 for the average rider. The greatest thing about this system is that is offers the riders the ability to receive their scores in real time, affording them the opportunity to not only game plan the rest of their 7 trick session, but allowing for competitive balance and a array of on the fly, free flowing action that forces the riders to adapted to each competitors run or onslaught of tricks. Essentially, the scoring changes the way that you skate and forces you to think on your feet. The free style nature of this sport is what enhances its appeal. Using Social Media tools like Twitter, Facebook and existing networks like ESPN, Dyrdek, Street League, the riders and enthusiasts alike have been on this thing like wild fire and tweeting/liking its way into the minds of skateboarding fans everywhere. With the likes of Snoop Dogg and Sal Masakela tweeting their thoughts during last nights event, to the every day fan dropping lines on their messages boards and personal accounts, it's easy to see why there is a perfect marriage between between the sport and social media platforms. Street League and its followers have used these resources for promoting and hyping these events, creating buzz, generating movement and of course sharing content like videos, interviews, highlights and ramp builds to create user generated content and spur fan interest. With Stop 2, which took place on September 11th at Citizen Business Bank Arena in Ontario, CA set to air next Wednesday, September 22 @ 8ET/5PT on ESPN2, viewers will be tuning in once again to get a glimpse of last weeks action. The third and final stop however is a thing of beauty and is already on my calendar as I plan to take in the madness for myself at the Thomas & Mack Arena on September 25 in Las Vegas, NV. While I have an idea of what to expect, I feel that this event will surely kickflip it's way into the psyche of America. I look forward to great things for Drydek and Co. now and into the future, with Drydeks signature film Street Dreams set to hit shelves here on October 26th. All I can say is keep up the good work Rob your creative efforts are not lost on those who follow...keep grinding and spreading the word on the world of competitive skateboarding, we are all watching!