An open source forum and destination designed for the sharing of news, media, ideas, trends, experiences and opportunities for undergraduate and graduate level students and interns in the Sport and Entertainment Industry.
Google Search
Thursday, October 7, 2010
Lace 'Em Up: Nike Unveils New Nike+ iPhone App for Runners
Summer is officially over and now its time to head indoors, dust off those sweat pants and knock out a half gallon of ice cream to mark the beginning of your six month break from the beach, P90X and your flawless summer nutrition plan. Fall marks the start of football season which can only mean three things: tailgating, micro brews and hours of television. With all the great things that come with the game, so does poor nutrition, terrible workout habits and weekends that fly so fast you wonder if you will ever see the gym between the hours of Friday and sometime next week. Having wanted to pursue distance running for quite some time, the idea of training for a marathon seemed like a daunting, yet worthy investment. Having talked with a number of friends back home about their plans for the summer of 2011, the thought of putting together a team and running Hood to Coast back home in Oregon quickly became a reality.
While I for one am not the type of person to commit to something and back out, I figured this would be the perfect opportunity to put my money ($120) where my mouth was and give it a go. Having named Hood to Coast as one of my three year long goals after watching the ESPN Films 30 for 30 documentary on Terry Fox, it looks like I am gearing up for eight months of long distance training. With a background in Exercise and Sport Science I am confident that I will be able to structure a schedule and maintain my nutritional fortitude as I prepare to embark on this great adventure, but without the proper equipment I feel as though my running progress might be hindered and went searching for a product that would meet my needs.
At the recommendation of my friend Andy, an avid outdoors men and college roommate, I decided to take a look at the Nike+ system. Having already purchased two pairs of running shoes that were designed of for the Nike+ "Experience," I figured I would do some research into the system and see if there were any changes that had taken place since its inception a few years ago. Lucky for me I came across the New Nike+ GPS App. With all the rave and attention today geared towards mobile devices and digital sports solutions, I wanted to share with you this new and exciting product that Nike unveiled a month ago(September 7th) via press release at nikebiz.com.
The new mobile running application is a revolutionary leap forward in running technology and allows users to seamlessly integrate their running pattern, distance, location and style all into one system, thus eliminating the hassle of google mapping your route or setting your playlist manually to play out your songs during your run. According to nikebiz.com the Nike+ GPS App is a,"New iPhone App for runners that uniquely motivates, maps, tracks and connects users to their 3 million Nike+ member community. The app is engineered to operate seamlessly between GPS and an accelerometer for an accurate, motivating and entertaining runner's tool."
Sounds great, but what else can it do? The New Nike+ GPS App also allows runners to digitally map every run while the system simultaneously tracks your pace, distance, time and calories burned. The App also features a 'Stay Motivated' feature that offers instant feedback during and after you workout from athletes like Paula Radcliffe, cyclist Lance Armstrong, and comedian Tracy Morgan. The network has also been integrated with the over 3 million active Nike+ users through a community link at www.nikeplus.com. As the largest running community in the world, those of you that try the new system are encouraged to chime in on your runs and share information with others across the country and around the world.
While I can definitely see the ROI as in pertains to my workouts and ability to track my progress, Nike executives are also buzzing about the possibilities this digital application software can afford users moving forward. “We are so excited to introduce the true ‘Runner’s App,’ for iPhone combining the dynamic power and community of Nike+ with the user-friendly functionality of GPS and accelerometry,” said Stefan Olander, VP, Nike Digital Sport. “We will continue to evolve the digital options we provide to runners so that their running experience is always unique and inspired.” While its great to see those associated with the product raving about the potential of the system, as a Droid user, I myself have without a doubt encountered a problem because the Nike+ iPhone App was not developed for my mobile device. While others out there may share in my unfortunate situation, there are other alternatives in the Nike+ arsenal that are sure to fit any runner's needs.
But all things aside the Nike+ system is forward thinking and affords users with an array of options as they work their way towards their individual fitness goals. While I do plan on purchasing the Nike+ system for my iPod in the coming weeks, I am looking forward to the new and improved digital technology options that are set to hit the market within the next few years. Products like these are a great way to inform athletes and users of the benefits of prolonged physical activity, and are a great resource for people just getting started, as well as seasoned distance running and tri-athlete veterans. Please feel free to check out www.nikebiz.com for more information on the New Nike+ iPhone App and how it can best serve you and your own personal needs. With an seemingly endless selection of uses including: Run Anywhere (Outdoor, Track or Treadmill), Map Your Runs, Challenge Yourself (Further, Farther, Fastest), Stay Connected (www.nikeplus.com) and Stay Motivated (receive motivation messages) look for the New Nike+ App to put it's best foot forward as running enthusiasts and beginners alike, lace up their Nike's and hit the streets, one mile, one song and one step at a time.
*For more information on the New Nike+ iPhone App visit www.nikebiz.com or simply click on the title of this article.
Labels:
Digital Sports,
Hood to Coast,
iPhone,
Nike,
Nike+,
Running
Subscribe to:
Post Comments (Atom)
Sweet
ReplyDelete