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With the fall season in full effect and October creeping its way into full force the NFL pulled out all the stops in honor of Breast Cancer Awareness month and its dedication to the cause.
A Crucial Catch, a joint venture undertaken by the NFL and the American Cancer Society, is a nationwide initiative that encourages women to have an annual screening or breast exam in order to reduce risk and save lives.
With players, coaches and officials all clad in pink emblazoned gear last night, the spotlight could not have shined brighter than it did during the opening ceremony of the NY Giants vs. Chicago Bears game in East Rutherford, New Jersey. As the players geared up to take the field, 125 women all clad in pink T-shirts and hats formed a large ribbon at midfield to signify their life altering journey and survival of breast cancer. Invited by the Giants from the American Cancer Society and nearby Hackensack Medical Center the women were without a doubt the face of the initiative that encourages women 40 and older to have an annual mammogram.
With yesterdays games kicking off the month long celebration and fight to find a cure, expect to see a slight pink tint in your NFL football throughout the month of October. With game balls sporting pink ribbon decals, to oversized ribbons at the 25 yard line, this month will truly embody the idea that "Real Men Wear Pink!" in the ultimate campaign to draw awareness to the a effects of this disease. Players are also encouraged to sport the pink motif and have responded with overwhelming success in years past, a trait that looks to continue here during the 2010 season. With players, coaches and officials sporting everything from pink cleats, wristbands, gloves, chin straps, sideline caps, helmet decals, captains patches, sideline towels and endzones featuring pink goalpost padding, get ready to embrace this initiative and truly take time to find a way to offer your support.
With Arizona Cardinals receiver Larry Fitzgerald, whose mother died of cancer in 2003, pledging to donate $1,000 for every catch and an additional $5,000 for each touchdown during the month of October, my hope is that countless other NFL players will do the same. While many players may not have been directly effected by this or similar diseases, I feel that it would be great to see the league and its charities, players, and fans offer their collective support and find ways during the month to really make a difference. A simple donation to the Susan G Komen Foundation, racing in the
Race for the Cure relay event or even just sporting pink in your daily life via wristband, dress shirt or even jersey (NFL Women's Collection) are all great ways to get involved and spread the word on Breast Cancer.
The good news if that there is a substantial fundraising component to the
Crucial Catch campaign, which will surely afford a number of players and fans the opportunity to contribute to the cause. All that pink gear used by NFL players will be autographed by the player who wore it and made available for purchase at NFL Auction throughout the coming months, with all auction proceeds of the NFL pink gear going to the American Cancer Society. With the movement in full force and the initiative underway, I guess the only question left is how successful with it be and who is willing to help the NFL in its fight?
Having decided to step up to the plate in a big way, EA Sports announced that it has added a little flavor to the Madden NFL 11 video game. EA reports that pink gloves and cleats will appear in the popular NFL video game when played by gamers in October. EA Sports also went on to add that it donated $100,000 to the Susan G. Komen for the Cure Foundation as part of their effort. So while the NFL's
Crucial Catch initiative looks to be out to a hot start with EA Sports, Larry Fitzgerald and the NY Giants paving the way on Sunday, I look forward to the continued effort of those in and around the league to support Breast Cancer Awareness and Research throughout the month and thank you so much for your willingness to bring hope to those in need.
*This article is dedicated to my grandmother, Joanne Beyer, a Breast Cancer Survivor!
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With the fall season in full effect and October creeping its way into full force the NFL pulled out all the stops in honor of Breast Cancer Awareness month and its dedication to the cause. A Crucial Catch, a joint venture undertaken by the NFL and the American Cancer Society, is a nationwide initiative that encourages women to have an annual screening or breast exam in order to reduce risk and save lives.
With players, coaches and officials all clad in pink emblazoned gear last night, the spotlight could not have shined brighter than it did during the opening ceremony of the NY Giants vs. Chicago Bears game in East Rutherford, New Jersey. As the players geared up to take the field, 125 women all clad in pink T-shirts and hats formed a large ribbon at midfield to signify their life altering journey and survival of breast cancer. Invited by the Giants from the American Cancer Society and nearby Hackensack Medical Center the women were without a doubt the face of the initiative that encourages women 40 and older to have an annual mammogram.
With yesterdays games kicking off the month long celebration and fight to find a cure, expect to see a slight pink tint in your NFL football throughout the month of October. With game balls sporting pink ribbon decals, to oversized ribbons at the 25 yard line, this month will truly embody the idea that "Real Men Wear Pink!" in the ultimate campaign to draw awareness to the a effects of this disease. Players are also encouraged to sport the pink motif and have responded with overwhelming success in years past, a trait that looks to continue here during the 2010 season. With players, coaches and officials sporting everything from pink cleats, wristbands, gloves, chin straps, sideline caps, helmet decals, captains patches, sideline towels and endzones featuring pink goalpost padding, get ready to embrace this initiative and truly take time to find a way to offer your support.
With Arizona Cardinals receiver Larry Fitzgerald, whose mother died of cancer in 2003, pledging to donate $1,000 for every catch and an additional $5,000 for each touchdown during the month of October, my hope is that countless other NFL players will do the same. While many players may not have been directly effected by this or similar diseases, I feel that it would be great to see the league and its charities, players, and fans offer their collective support and find ways during the month to really make a difference. A simple donation to the Susan G Komen Foundation, racing in the Race for the Cure relay event or even just sporting pink in your daily life via wristband, dress shirt or even jersey (NFL Women's Collection) are all great ways to get involved and spread the word on Breast Cancer.
The good news if that there is a substantial fundraising component to the Crucial Catch campaign, which will surely afford a number of players and fans the opportunity to contribute to the cause. All that pink gear used by NFL players will be autographed by the player who wore it and made available for purchase at NFL Auction throughout the coming months, with all auction proceeds of the NFL pink gear going to the American Cancer Society. With the movement in full force and the initiative underway, I guess the only question left is how successful with it be and who is willing to help the NFL in its fight?
Having decided to step up to the plate in a big way, EA Sports announced that it has added a little flavor to the Madden NFL 11 video game. EA reports that pink gloves and cleats will appear in the popular NFL video game when played by gamers in October. EA Sports also went on to add that it donated $100,000 to the Susan G. Komen for the Cure Foundation as part of their effort. So while the NFL'sCrucial Catch initiative looks to be out to a hot start with EA Sports, Larry Fitzgerald and the NY Giants paving the way on Sunday, I look forward to the continued effort of those in and around the league to support Breast Cancer Awareness and Research throughout the month and thank you so much for your willingness to bring hope to those in need.
*This article is dedicated to my grandmother, Joanne Beyer, a Breast Cancer Survivor!
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